BOSTON: Apple is betting big on India. But it seems that the company has a tough task at hand. According to a report from Strategy Analytics, the company shipped 800,000 smartphones in India in Q2 2016, this compares to 1.2 million smartphones it shipped during the same quarter last year.
Says, Woody Oh, director at Strategy Analytics, added, “Apple iOS fell 35% annually and shipped 0.8 million smartphones in India in Q2 2016. Apple’s smartphone marketshare has halved from 4% to just 2% in India during the past year.”
According to him, it’s time Apple works on iPhone’s pricing in the country as cheaper devices will surely help boost sales. “Apple iOS will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future,” adds Oh.
This surely is not a good news for the Cupertino giant who is planning to open its company-owned stores in India. At its recent earnings call, CEO Tim Cook said, “In the first three quarters of this fiscal year, our iPhone sales in India were up 51 per cent year-on-year. We are looking forward to opening retail stores in India down the road and we see huge potential for that vibrant country,” Cook told analysts during an earnings call on Tuesday. Apple’s fiscal year 2016 runs from September 27, 2015 to September 24, 2016.”
During the call, Cook said that he was encouraged by the prospects in India and China during his recent visit to these countries. The company said that iPhone sales during the April-June quarter grew in double digits in key markets, including India, Japan, Turkey, Brazil, Canada and Sweden.